Friday, 17 June 2016

What I Have Learnt From My Trailer Research

When researching other trailers I found that there were certain similarities that they all used in order to stay within convention and the genre. Here is what I found:
  • Establishing shot
  • Close ups
  • Arch shot
  • Predominantly low-key lighting
  • Quick cuts
  • Fades to black
  • Captions
  • A creepy, unsettling score
  • Heightened foley
  • Dialogue/narration
  • A secluded location (typically in the woods) - however a haunted house is also popular
I will attempt to use some of these features in my trailer in order to keep within convention and to keep the genre clear.

Thursday, 16 June 2016

Analysis of the Trailer for "Truth or Die"



Storyline:
Young British boys and girls travel to an isolated cabin after being promised a night of heavy partying. Instead of the fun they hoped for, they meet a killer out to reap vengeance on them for the death of his brother.

Camera Shots:
Establishing shot- big estate house, wealthy, old English but the gothic themes (on the fence for example) gives it an eerie undertone and the grey sky adds to the spookiness of it.
High angle shot- makes the characters seem vulnerable and gives the effect that someone/something is watching them. 
Tracking- following the characters on their journey to the cabin, makes it more dramatic and gives the viewer the sense of time passing.
Establishing shot- cabin in the woods, alone, secluded and run down. Mist in the background making the scene eerier and more ominous.
Close up of antagonist- forebodes to danger and presents the character as intense and the viewer can read their facial expression better, giving them a better insight into the role the character will play (in this case, the antagonist).
Birds eye view close up shot of the bottle spinning- intensifies the action and highlights the significance of the item.
Close up of the hand stopping the bottle from spinning- makes the action sinister as it is quick and sharp, unsettling the viewer.
Action shot of the gun shot- highlights the action and intensifies the scene. 
Birds eye view close up of the girl's eyes- conveys her fear and desperation strengthening the terror and panic.
Close up of the saw- shows desperation and the want/need of escape. Adds to the drama and strengthens the action.

Lighting:
Low-key lighting- set at dusk and night which gives the trailer an ominous atmosphere. Creates a dark, creepy environment, unsettling a viewer.

Editing:
Fades to black between some clips- this creates a sense of time passing.
Quick cuts- intensifies the action and builds tension. It also keeps the viewers attention.
Cuts between action and the bottle spinning- this quickens the pace and builds tension.

Sound:
Dialogue- short, snappy lines. To the point which quickens the pace of the trailer.
Narration at the beginning of the trailer- this sets the scene and allows a viewer to get a sense of the storyline.
Foley- the sound of the bottle spinning is intensified, building the tension and fear.

Mise-en-scene:
The Cabin- Old, secluded and run down. Placed in the woods to give it a sense of no escape.
Costumes- Suits and dresses, contrast with where they are (in a run down cabin in the woods). They are also wearing coats, which indicates that it is cold and therefore gives the trailer an eerier feel as winter connotes death.

Location:
One location throughout- a small run down cabin in the woods on an old English estate. It is secluded and isolated which adds to the creepy atmosphere created by the grey sky and mist. 

Analysis of the Trailer for "Ouija"



Storyline:
A girl is mysteriously killed after recording herself playing with an ancient Ouija Board, which leads to a close group of friends to investigate this board. They later find out that some things aren't meant to be played with, especially the 'other side'.

Camera Shots:
Establishing shot- girl walking up to a house; implying that this house is a key part of the story.
Slow zoom in close up on face- shows emotions of characters and creates a sense of foreboding; something bad is going to happen to this character.
Low angle candid shot- unnatural, creepy, unsettles the viewer. Gives the viewer the idea that someone or something sinister is watching this character.
Eye line match- she looks at what she has stepped on then the viewer sees the item again and her hand picking it up.
Close up of her looking into the board piece- distortion of her eye creates a sense of something unnatural and freaky.
Extreme close up of her face- shows her fear and highlights her as the target.
Close up of lights- shows importance of the item and forebodes the fact that this is what is used to kill her.
Long shot of her hanging- highlights her death as being an important component to the storyline and plot.
Arch shot of the board- shows significance and gives it a creepy atmosphere, as the board is not straight/square on in the frame.
Low angle shot of the friends walking into the house at night- creates an eerie atmosphere and connotes danger.
Tracking shot of the friends sitting at the table- sets the scene. Shows the close relationship between them as they all sit at one end of the table.
Birds eye view shot of the board with all their hands placed on the piece- shows their unity and hints that the action is about to begin.
Close up of piece moving- eerie, creepy. Highlights the tension and unsettlement.
Wide angle shot of the lights turning off in the dining room where they are sitting- highlights the beginning of the action in the trailer. Creates nervousness and anxiety.
Handheld shot- used to create a sense of anxiety, nervousness and distortion.
Action shot of chandelier falling- builds suspense and gives the viewer the idea of paranormal activity (which the film is about)
Close up of the board moving by itself- scary and unnatural. Moves at a fast pace intensify the level fear.

Lighting:
Low-key lighting- set at night creating a greater sense of fear and giving the trailer an eerie, dark atmosphere, foreboding danger and horror.

Editing:
Fade to black- shows time pasting and creates a sense of past events.
Quick cuts- intensifies the action, builds tension and keeps the viewers attention.
Inserts of old pictures of people playing with the Ouija Board- shows the history behind the game and indicates that it is an urban legend and gives the trailer an ominous, sinister atmosphere.
Captions over inserts- helps the viewer to understand the history behind the board and gives the trailer eerie undertones. It also directs the viewer in what the film will be about.
Foregrounding/Backgrounding- the viewer sees the ghost of a girl walk behind one of the characters at the table. The ghost is foregrounded, even though it is in the background of the shot, by the close up of the character at the table being blurred and out of focus whilst the focus is pulled to the background. This gives the viewer the sense of nervousness, as the characters are unaware of this ghost, making them seem vulnerable and naive.
Green screen and CGI- used to create the effect that the scene has been recorded and the viewer is watching it on the camera itself. Creates a sense of the past and makes it immersive.

Sound:
Dialogue- at the beginning is used to set the scene, a normal conversation between the two girls; sets the equilibrium. As the trailer develops dialogue becomes shorter, quicker and more desperate building the tension in the trailer. A lot of questions are asked and unanswered making the audience also ask the same questions and leave wanting to find out more.
Foley- the kitchen door opening by itself. Makes the action more intense and creepy.
Score- runs throughout the whole trailer. Intensifies when there is action (e.g. when she is being murdered at the beginning and when the power switches off towards the end). Makes the trailer more sinister and sets the correct tone for a horror trailer; frightening and spooky.

Mise-en-scene:
House- looks homely and sweet but also it's old, creepy and where someone had been murdered giving it an ominous, spooky feeling.
Bedroom- girly, lots of luxury items and pictures on the wall indicating that she is social and a typical teenager.

Location:
Primary Location- The house at night; eerie, sinister and frightening. Where one of the characters were murdered which adds to the ominous atmosphere.
Secondary Location- The school; emphasises how young the characters are, increasing their vulnerability, gives a viewer a clearer idea into their mindsets and attitudes.

Analysis of the Trailer for "Hush"



Camera Shots:
Establishing shot- little cabin in the woods at dusk. Isolated, secluded, alone, peaceful yet eerie and unsettling.
Close up of the murderer taking the phone- shows significance of the item, takes away a form of her communication isolating her more and making her more vulnerable.
Eye line match- Maddie looks at the door then we see the door, highlights the significance of it being open and creates a sense of uneasiness.
Close up of the open door- creates tension and unsettles the viewer.
Arch shot to see the murderer- tension is built.
Point of view shot- murderer knocking on the window whilst she is inside, creates a sense of entrapment and gives the murderer dominance.
Close up of the murderer- quick, sharp, sudden. Makes the viewer jump and feel uncomfortable.
Close up of the knife- creates a stronger sense of danger and the need for self protection.
Close up of faces- shows discomfort and nervousness and conveys the emotions of the characters.

Lighting:
Low-key lighting- set at night and power switched off in the house. Creates a dark, creepy environment and increases nervousness within a viewer.

Editing:
Quick cuts towards the end- builds tension, makes it more dramatic and keeps viewers attention.
Prevalence on Maddie- highlights her as our protagonist, connects the viewer to her. 
Shot/Reverse shot- looks at Maddie then at the Murderer. Builds suspense and makes the viewer feel uneasy.
Captions near the end of the trailer- interrupts the action creating a greater sense of uneasiness and puts the viewer on edge wanting to find out more.

Sound:
Ambient sound- birdsong, peaceful, serene and quiet.
Ambient sound- strong wind, disrupts nature and creates a sense of change and unrest.
Change from birds to crickets- changes the scene from day to night, makes an eerier environment.
Heavy breathing- builds tension and creates unrest within the viewer. Conveys her fear and panic.
Score- low tones, creepy and unsettling.
Foley- knife being pulled out. Highlights the significance of the item and makes the action more dramatic.
No dialogue (which goes against conventions of a trailer)- gives it a sense of lack of communication, as she is a deaf mute, makes her more vulnerable and an easy target.

Mise-en-scene:
Living room- clean, comfy and homely. 
Picture of Maddie and her sister- shows that she has strong, close relationships.
Murderer's mask- creates a sense of mystery and dehumanises him, as we can’t see his emotions or facial expressions. Creates a bigger divide between the two characters.

Location:
One location through out the trailer- a cabin in the woods. No signs of other cabins or civilization nearby, isolated, secluded, creates a sense that the protagonist is all alone. Although the woods seem peaceful in the beginning, with the sound of bird song and the sun setting, it has an eerie and unsettling atmosphere when it becomes night.

Analysis of the Film “Hush"

Plot:
“Hush” is an old-fashioned home invasion thriller. The protagonist, Maddie, is a deaf-mute writer living in a secluded home. She has been deaf since the age of 13, and we get a bit more of her history and the way her mind works when neighbor/friend Sarah comes over for a brief visit. After Sarah leaves, Maddie goes back to cooking. We see a screaming Sarah run toward her kitchen door, pounding on it for help, but Maddie is completely unaware, even as a crossbow-wielding maniac slices Sarah’s throat about ten feet from her neighbour. He even knocks on the door but Maddie doesn’t respond. The masked killer becomes fascinated with Maddie, and decides he wants to prolong her fate and play games with her. He starts by stealing her cell phone and texting her pictures of herself that night. Then, even after he has revealed himself to Maddie, he doesn’t just kill her. In “Hush”, the psychotic killer’s motives are vague, so if he’s just a lunatic killing for fun.

Camera Shots:
Lots of close up shots are used but they contrast depending on where they are in the film. For example at the beginning of the film there are close ups of Maddie turning on the oven, preparing the food and pouring a glass of wine; this suggest a calm, relaxed tone. However, by the end of the film the close ups are of her broken leg, other injuries and her panicked and distressed facial expressions.
A close up arch shot is used in the beginning sequence to build tension as we loose the background and see more of the side of Maddie's face. This slows the pace from the quick close up shots and makes the audience suspect that something is wrong.
Tracking shots are used throughout to follow the protagonist in the high action scenes and to also establish that she dominates the film.
Over the shoulder mid-shots are used a lot during the film. For example, when Maddie is meeting up with her friend a mid shot is used because they have to use sign language and the frame must fit this in. An over the shoulder shot is used in conjunction to this so that the audience can easily follow the conversation.

Lighting:
Low-key lighting is used throughout the whole film. At the beginning it is set at dusk and the rest of the film is set at night. This creates more tension, as the protagonist is deaf and therefore would rely on her sight, however this is not possible when the killer cuts the power. It is also conventional for a horror film to be set at night.

Editing:
slower pace of editing is used at the start of the film created a feel of equilibrium and therefore created a more dramatic feel when the main event occurred. However, there are quick cuts between the close up of Maddie preparing the food, but it still seems relaxes and unthreatening.
Eye-line matches were used to allow the audience to get a better understanding of what is going on. These were missed out in some parts of the trailer to leave a sense of anticipation and mystery.
The protagonist, Maddie, was given prevalence basically throughout the whole film. This connected her to the viewer and made it clear that she was the protagonist and that the audience should feel sympathy for her.

Sound:
Foley is used throughout the film as it is about a deaf woman and therefore this is amplified so that it is not like a silent film. For example, the text tones are amplified. By turning up these notifications and by using the Apple sound effects, the audience can relate to, it establishes a familiar sense of place, only to be shattered once the killer appears.
The lack of dialogue heightens the tension in the film, as the protagonist cannot express/defend herself well or hears the killer approaching; therefore the audience feels high suspense.
The score starts off quite serene and you can hear birdsong, which is very peaceful. This contrasts to the fast past, dramatic score near the end of the film, which build tension and suspense.

Mise-en-scene:
The costumes were pretty simple which conveyed a calm, easygoing way of life; the characters were being themselves and weren't trying to show off to anyone.
Maddie's home was comforting, homely, clean and simple, also conveying her way of life. This was a strong contrast for the horrors, which took place in there. Props, like photo frames, high-end electronics and modern furniture was used to portray a sense of wealth and comfort.

Location:
One location used throughout the whole film; Maddie's cabin in the woods. There are no signs of other cabins or civilisation nearby therefore, creating a strong sense of isolation. Although the woods seem peaceful in the beginning, with the sound of bird song and the sun setting, it has an eerie and unsettling atmosphere when it becomes night.

Todrovo's Narrative Theory

Tzvetan Todorov's narrative theory suggests that all narratives follow a structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored. 

These are the steps for all traditional stories: 

1. Equilibrium (everything as it should be)

2. Disruption by an event (disequilibrium) 

3. Recognition of disruption

4. Attempts to repair disruption

5. Return or restoration to a new equilibrium


Most films follow this structure however, in trailers the last stage is usually missed out in order to create a sense of mystery and suspense; making people want to come and see the whole film.

Conventions of a Horror Trailer

· Best bits of the film is shown to attract viewers
· A disruption to normality happens
· The title of the film and the credits are usually shown at the end of the trailer
· The music indicates that a frightful moment is coming up 
· Usually set in an isolated location
· The action on the screen is interrupted by credits
· Dramatic angles show more of the character, high shot, low shot, close up
· Dark, scary atmosphere - stormy day, night time
· High pitch screams
· An extraordinary situation for a death or murder with either multiple or no suspect
· Vulnerable targets on their own - young children, teenagers or females
· The fonts for the film titles usually have a creepy or gothic edge to them
· There is always blood and violence and a type of death or murder
· A battle of good vs evil
· Low-key lighting

Research found on SlideShare on multiple different presentations.