Conclusion of Survey Results For My Movie Poster

Question 1:
Would you want to see both protagonists on the poster?
90% of my results said yes, therefore I will ensure that my poster includes both of my protagonists as this will make the poster easily recognisable and link clearly to my trailer.

Question 2:
Where would you like to see anchoring on the poster?
The majority went with the setting however, the characters and the font tied second and therefore I will ensure that my poster includes all of these elements so that my poster is anchored and creates a strong brand synergy.

Question 3:
What image to text ratio would you like to see on the poster?
75:25 was the most popular answer and therefore I will make sure that my poster doesn't include too much text and that the image is the main focus.

Question 4:
What colour scheme do you feel would portray the horror genre the best?
I left this question open to my demographic so that I could get a wider range of answers. The most common answers included, dark colours such as black but also featuring some reds and white and even yellow was mentioned so I will try to include this into my poster.

Question 5:
Would you prefer the poster to be busy or simple?
The majority went with simple so for my poster I'll follow a simple design.