Purpose:
This poster's purpose is to entice
an audience and make them want to watch the film. The close up of the girl in
the sky screaming would be intriguing but also frightening, giving the film a
terrifying atmosphere.
Layout:
Compared to the other posters, this
one is the most cluttered and has several parts to it. The image of the house
at the bottom of the poster sets the scene and location of the film and the
long pathway before the house gives it a sense of distance and seclusion. The
leafless trees boarding the poster also add to the creepy, eerie vibe.
Image:
The main image on the poster is of a
young girl screaming. She is almost transparent creating the idea of the
paranormal. The close up of her screaming makes the poster extremely intense.
By placing the image at the top of the poster is creates a sense displacement
as it's as if she has transgressed from life to death and she is now able to do
immortal things; bringing a greater sense of fear the audience.
Colour Scheme:
The blues in the poster connote coldness and fear increasing the creepy
atmosphere of the poster. The black also gives a sense of danger and terror.
Text Colour and Font:
The font is large and rough. The font is distressed and red is
splattered over the white text creating fear and terror within the audience.
Target Audience:
The target audience for this poster would also be young people as it
features a young girl on the front. Once again the colours used are not
subjective and therefore would appeal to both males and female.
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