In order to create brand synergy between my products I will use the same fonts on all of my products. For example the title will be the same font and colour, I will then use the same fonts for other parts of text, like for the writing on my poster and the plugs on my front cover.
The colour scheme will be continuous throughout which will be based on my research of the horror genre; so this will mostly feature black, white and reds.
I will also feature the main character on all of my media products, for example, having Lizzy on my poster, front cover and the main character in my trailer.
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