Ouija Movie Poster Analysis

Purpose:

The purpose of this poster is to create a sense of mystery and introduce the theme of the paranormal. The simplicity of the poster would interest the audience and make them want to come and watch the film.

Layout:

The layout is very minimal and includes a lot of negative space toward the top of the poster. This allows the audience to focus mainly on the text and image, which highlights clearly what the film is about as the film is called "Ouija" and the only image is of a Ouija board.

Tagline:

The tagline, "Keep telling yourself it's just a game" is place directly under the movie title. It is in a yellow font on a plain black background and therefore stands out a lot and draws the attention of the audience.

Colour Scheme:

The colour scheme is mostly dark giving it a sense of mystery and eeriness, however the pale yellow hints towards the supernatural and the colours black and yellow connotes danger.

Text Colour and Font:

The main text is a pale yellow, which conveys mystery and contrasts with the black background. The font is large and clear making it stand out and easy to read.

Target Audience:
This poster would most likely appeal to younger people as the lack of information on it would entice them to want to watch the move to find out more. The colours aren't subjective to either gender and therefore would appeal to both genders increasing their demographic.