Hush Movie Poster Analysis

Purpose:

The purpose of this poster is to entice an audience and make people want to go and watch the film. The poster exerts fear and gives it a sense of danger through the expression on the protagonist's face and through the transparent effect used on the killer; also giving it a sense of mystery.

Layout:

The layout allows the audience to focus mainly on the image put in front on them as there is minimal text. The woman's face is foregrounded which highlights her as the protagonist. The close up also intensifies her emotion and the fear in her eyes is clearer to see.

Tagline:

The tagline "Silence can be killer" is placed directly in the middle of the poster allowing it to be the main focus of the poster. It is a short and snappy line, which creates mystery and suspense.

Colour Scheme:

The image is very dark which connotes danger, fear and the unknown. The are also hints of white giving it a ghostly, eerie feels. The lack of colour in the image highlights the dark genre of the movie.

Text Colour and Font:

The main text colour is white which conveys purity and innocence. This juxtaposes with the over all dark and mysterious colour scheme and the orange colour, used on the tagline, connotes deceit and distrust therefore hinting to the audience a theme in the film and giving them a little more insight into the film.

Target Audience:
This poster would appeal more toward females as it portrays a strong female lead; however, it could also appeal to males. The demographic is most likely young adults/adults, as the protagonist seems fairly young and therefore would be more relatable to those people.